In the early days of running campaigns, I wasted a huge chunk of budget because my ads were targeting overly broad audiences. I thought the bigger the net, the more leads I’d catch. But after diving into PowerAdSpy and analyzing top-performing campaigns, I noticed something important—the strongest quora ads were not trying to appeal to everyone. Instead, they were laser-focused on highly specific interests, threads, and even question intent. For instance, I saw competitors narrowing their placements to niche topics like “best CRM for startups” rather than just “business software.” That one change made their ads incredibly relevant, and their results spoke for themselves. Once I applied the same precision targeting in my campaigns, the difference was night and day. My CTR doubled, costs per click dropped, and my ads reached people who were already primed to engage. PowerAdSpy helped me realize that on Quora, relevance always beats reach. Do you also refine your targeting down to very specific question categories, or do you experiment with broader placements first before narrowing them down?
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