You should consider using a travel advertising platform when you want to:

1. Reach a Targeted Travel Audience: If your business caters to tourists, travelers, or vacation planners (like tour packages, hotels, flights, or travel gear), a travel-specific platform helps you reach users actively looking for such services.
2. Promote Seasonal Offers or Deals: During peak seasons (like summer, holidays, or festivals), travel ad platforms can help amplify your promotions to an audience with high travel intent.
3. Boost Website Traffic & Bookings: When you're looking to increase traffic to your travel website or drive more bookings and inquiries, these platforms offer high-converting ad formats like native ads, search ads, and push notifications.
4. Compete with Big Travel Brands: If you're a small or mid-sized business competing with giants like Booking.com or Expedia, travel ad platforms like 7Search PPC can give you cost-effective ad solutions tailored to your niche.
5. Launch a New Travel Service or Destination: When introducing a new travel service, destination, or itinerary, advertising platforms can create brand awareness and generate early interest.
6. Retarget Visitors: If people visit your site but don’t convert, travel ad platforms can help retarget them with personalized ads and offers.

In short, use a travel advertising platform anytime you want to connect with people actively planning trips and increase visibility for your travel business.

Promo items are a smart addition when using a travel advertising platform to boost brand recognition. Branded luggage tags, travel pouches, or neck pillows can make your message go the distance. Just as timing is key in choosing when to advertise, the right promo items ensure your brand stays visible throughout the journey. Combine your campaign with useful travel gear to leave a lasting impression—wherever your audience goes.